Resume
Professional Experience
Copywriter
ColourPop
Oxnard, CA
February 2020 - Present
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· Spearhead copywriting for product packaging and website content for a leading cosmetics and skincare line
· Oversee, craft, and edit web, packaging, SMS, and PR copy for 150+ launches across all brands (ColourPop, SOL Body, and Fourth Ray Beauty)
· Lead conceptualization and ideation for the names of new products, collections, and shades––presented to Creative Director & Founder for approval
· Partner with Creative Director and Product Marketer to create branding and storyline for collections, comprised of 10+ SKUs
· Create copy for weekly web launches and homepage promotional banners
· Manage copy team and schedule while ensuring adherence to deadlines
· Collaborate with Product Development, Regulatory, and Legal teams to ensure adherence to regulatory guidelines
· Perform writing and editing for various brand voices, as well as proofing copy prior to production and launch
Founder/Freelance Copywriter & Marketer
Various Publications
Ventura, CA
October 2016 – February 2020
· Launched and managed daily operations for freelance marketing agency, focusing on copywriting and branding
· Performed copywriting for social media profiles and posts to increase traffic, consumer engagement, and improve brand image
· Offered photography services in addition to copywriting to create original content across all social channels
· Cultivated relationships with stakeholders of key clients––a real estate development and property management firm, lifestyle brands
· Managed blog and social media content schedules
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Founder
Luzuli
Ventura, CA
October 2017 – February 2020
· Founded and built boutique lifestyle & body care brand from the ground up
· Conceptualized branding, art direction, styling, and storytelling
· Designed, implemented, and managed e-commerce site through Shopify
· Developed and managed email marketing funnel through Klaviyo
· Performed copywriting for digital content across all social channels and paid media
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Freelance Magazine Writer
Various Publications
Encinitas, CA
October 2014 – November 2017
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· Served as ad hoc contributor to Thoughtfully Magazine, Willow & Sage by Somerset, and Novica by National Geographic
· Wrote and photographed for articles in print focusing on beauty, skincare, and lifestyle
· Brainstormed and conceptualized content-collaborated with stakeholders to ensure optimal creative direction and storytelling
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Digital Marketing Manager
Fairfield Residential via Creative Circle
San Diego, CA
December 2015 – June 2016
· Oversaw the creative direction of digital marketing efforts including email campaigns, blog, social media, and social advertising
· Crafted and edited SEO optimized blog content and copy for emails, online collateral, and social media
· Collaborated with regional marketing team to manage social media and advertising for 200+ multifamily unit properties across the nation
· Managed Fairfield's corporate channels including Facebook, Twitter, Instagram, Pinterest, Google +, You Tube, and LinkedIn
· Oversaw the launch of new social media tool, SOCi, to all properties in collaboration with training department to ensure a seamless transition
· Spearheaded launch the new corporate website; partnered with Marketing Director to monitor progress and ensure timely launch
· Achieved an increase of site referral traffic from 80 page views to 4000+ within one week (Pinterest)
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Social Media Specialist & Blogger
Rancho La Puerta
San Diego
July 2012 - August 2015
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· Served as writer and photographer for Rancho La Puerta's blog––wrote SEO optimized blog content
· Developed strategy and managed all aspects of social media and online marketing (Facebook, Twitter, Instagram, Pinterest, Google +)
· Built goals within Google Analytics to assess number of leads generated through the online reservation form
· Designed and created Facebook ads to drive traffic back to the online reservation form